What does it take

to make the World’s best selling piano?

 

17th July 2019… We are excitedly unpacking the new selection of Pearl River’s upright pianos.

Until now, this new series was sold exclusively in Europe.

To celebrate their arrival in Australia for the first time, Pearl River are offering $400 towards your next term of piano lessons!

 
 

Quick-links:

I am a…

 
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This is a CHINESE piano

scroll down to learn why that is a good thing

 
 
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The new AEU and NEU models feature high-quality materials and components, are built by talented and qualified craftsmen, have strict quality-control procedures, world-leading research and development, and most importantly: feature a rich tone and light touch making them an absolute pleasure to play.

 

Students:

Sound and touch

Two things that matter more than anything else.

There is a lot to consider when looking for a piano. However in our opinion, details about the piano design/size/brand/materials/model numbers/etc. are insignificant compared to how you like the sound of your piano and how you respond to the feel of the keyboard.

When you’re practicing or performing, nothing else matters. If you love the tone that your piano has and you can get the best from it because the keys offer good control - then you can forget about every other detail.

but what about …

Of course, that’s a very simplified way of looking at it. Of course the design, size, brand etc is important. Once you’ve found a piano that you like it is worth understanding these things to ensure that you select an appropriately sized piano for the space and acoustics in your home. You should also ensure that it’s an instrument of high enough quality that you’ll love it as much in 20-years as you do now. It’s also important that the piano looks good in your home and that it will retain its value if you choose to upgrade in the future.

We simply believe that a piano purchase based only on these secondary factors without first trusting your instincts about what sound you like can lead to regrets in the future.

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Parents:

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“our goal will always be to build the best pianos in the world”

We understand the importance of this investment

We absolutely agree that selecting the right piano can create a life-long love of music for your children, bringing them priceless memories, helping to build self-confidence, and supporting their social and intellectual development.

Price-point

We can appreciate your frustration when your child is no longer able to progress to the best of their abilities due to an inappropriate practice instrument. It doesn’t matter whether that takes the form of an inherited piano a bit past its use-by-date, a cheap electric keyboard or simply a piano with a limited tonal range that cannot match the level that your child has achieved already.

We hope that by offering these instruments at such an exceptionally competitive price-point we are able to encourage families to invest appropriately and ensure that your children have access to a quality piano to practice on. We hope that it helps to keep them motivated and enjoying music and also that you get the most possible benefit from the energy you constantly pour into driving to their music lessons, paying for new books, and encouraging their practice.

Quality

To appreciate the level of quality achieved at this price point, it is worth understanding a little more about where these pianos are being made. Pearl River has more than 60-years of experience building pianos and they are now the best-selling piano brand in the world. They have been operating a European company headquarters in Germany since 1995 and Pearl River has a global share of more than 25% of the piano market. They are definitely not a new-comer and they understand a thing or two about consistency.

World-class research

Most significantly, Pearl River began constructing a new factory (with more than a 300,000 square-metre footprint!) which includes some truly state-of-the-art facilities as well as world-class research and development labs. The transition to this new facility was completed in 2018 and from the pianos we have been receiving, it is obvious that the quality of production has only improved.

The scope of their investment in piano research covers initial wood processing, material analysis, acoustic analysis, right through to analysing piano assembly processes. It is their continued focus on research that has allowed Pearl River to become such a strong contender for quality on the world stage.

Pearl River at this point have 151 technical patents, including 36 invention patents and 328 corporate technology secrets. They are genuinely working to produce pianos to a high quality-level and not just an accessible price-point.

20-years guaranteed

For peace of mind and to preserve your investment, our Pearl River pianos come with a full 20-year warranty that simply covers everything. This makes these instruments a safe option for your children to progress through their lessons with confidence.

The new Pearl River factory covers 3.5 MILLION square-feet and is the most advanced piano factory in the world employing more than 4,000 staff!

The new Pearl River factory covers 3.5 MILLION square-feet and is the most advanced piano factory in the world employing more than 4,000 staff!

 

$400

 

$400 free piano lessons

To encourage young students starting lessons with a qualified teacher, for a limited time Pearl River are offering a $400 lesson-credit with their most popular student piano: the AEU118-S.

Please note: this lesson credit can be used with any independent VMTA-registered music teacher or redeemed for 10x 30-minute lessons at our new purpose-built music studio in Burwood.

Of course, conditions do apply - but not many, it’s pretty straightforward.

Pearl River AEU118-S
from 4,895.00
 
 

Pearl River have achieved an enormous range of expression in these pianos, allowing subtle 'pianissimo’ and intense ‘fortissimo’ playing. One of the benefits of their updated European and American design is that performers are capable of expressing more nuanced and varied tones compared to the typical bright and one-dimensional sound of other pianos in this price-point.

The AEU and NEU series feature a light and balanced touch which helps to develop correct piano technique and offers exceptional control to support playing with musicality rather than merely hitting notes.

 
 
 
 

Teachers:

 

Be sceptical

We know you care about the quality of pianos available to your students. If you are not familiar with Pearl River’s pianos - especially with what they’ve been achieving since the company went public in 2012 - then we welcome you to come and try these instruments in our Vermont South showroom before making any recommendations. We hope that you’ll be as impressed with their quality as we are.

Fully-wooden action

Your students won’t have to adjust to the lighter plastic piano action that comes with Japanese pianos. As is typical of more expensive German pianos, the AEU and NEU Pearl River pianos do not use any plastic components in their piano actions in order to avoid any ‘brittleness’ in the touch and to support the development of a more nuanced and lyrical piano technique in your students.

Fully wooden piano action. Pearl River’s insistence on quality means that they do not use plastic parts in these pianos. It is a very unique feature at this price-point.

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Pre-payment of lessons for the next term

We hope that Pearl River’s promotion offering a free term of piano lessons is also beneficial to teachers by improving cash-flow and giving confidence with the extra term to plan any events and schedules a little further ahead.

What about me?!

When it comes to your own teaching studio, we believe that Pearl River pianos are built to withstand the heavy use and demands of an institutional environment (both due to production quality and their unique design - please contact us for more information). We also encourage you to consider the Ritmüller or RÖNISCH pianos depending on the needs of your studio.

 
 
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